Month: September 2023

Introduction (The Culture of African Business) Business culture is a set of non-material competences a company or individual has for resisting variability forced on it by changes in the broad market. In contrast to this, is a company’s success in coming up with new ways of reinforcing its culture in the face of perpetual change….

Over the last decade, social networks have brought remarkable transformations in our day to day life. Rise of social media across the globe have revolutionized the way we communicate and share information. Not just the personal lives, but social networking applications have made their way into the business world. Marketing through the social media channels…