Why CPA Accountant Marketing Programs Fail

Shiva Permana2 years ago3 years ago09 mins

After developing five accounting firms from 1984 to 1994, I spent the next fifteen years assisting over 2,000 accountants develop and improve their accounting firms as a Practice Development Consultant. This experience showed that many accountants had implemented many marketing programs that fail. The primary reason most accounting marketing programs fail is because the accountant…

Sales Training With Sales Closing Power – Questions Demand Answers

Shiva Permana2 years ago3 years ago029 mins

If you want an answer, ask a question. Questions invite answers; questions demand answers. Only a completely rude person ignores a question – and often not even then, because rude people like to prove they’re right! Questions are the only thing that can be answered. You can’t answer a statement. You can reply to it,…

The 10-80-10 Selling Rule

Shiva Permana2 years ago3 years ago05 mins

Mike came to my office one day looking very discouraged. He had been selling for about two months. He was doing significantly above average so his discouraged look surprised me. I asked him what was wrong and he said, “I don’t understand it. With my last prospect I thought I did a perfect selling job….

My Quest to Find That Digital Marketing Guru

Shiva Permana2 years ago3 years ago010 mins

I am writing this review hoping that it will help you solve the problem of finding the best marketing partner for your business. As I read through the comments, I can see that most of you have been struggling to find that perfect person – the quintessential marketing ‘guru’ who claims to possess all the…

Sustaining Competitive Advantage

Shiva Permana2 years ago3 years ago031 mins

A competitive advantage could simply be defined as the advantage or ability a firm has over its rivals in the industry; or the ability a firm has to outperform its industry rivals. A firm is said to have a competitive advantage when it has the capabilities or means to push out its rivals in striving…

An Outline of Personal and Business Loan Categories and Their Uses

Shiva Permana2 years ago3 years ago025 mins

The number of loan products have increased over the past 20 years as economic necessity and a demanding public in need of specialization to solve financial circumstances. From personal loans, educational loans, business loans and even municipal loans. The entities that took part in the creation of the various financial products are actuaries, risk management…

Matching Principle in Accounts Receivable

Shiva Permana2 years ago3 years ago08 mins

Matching principle is the foundation of accrual accounting and revenue recognition. According to the principle all expenses incurred in generating the revenue must be deducted from the revenue earned in the same period. This principle allows better evaluation of actual profitability and performance and reduces mismatch between when cost is incurred and when revenue is…

The Seven Perils Of Entrepreneurship

Shiva Permana2 years ago3 years ago08 mins

If you’ve been out of work for a while, or are just plain tired of the work you’ve been doing for years, you may be thinking of starting a business. If so, get ready to embark on an exciting, rarely dull, often nerve wracking journey. To call it “perilous” may be stretching things since perilous…