Category: Business

One of the things that I think most people in the marketing world take for granted is that everybody understands the fundamental role of marketing in business. Through my daily interactions with other business owners over the past several years, however, I have been amazed at the relative lack of understanding about the importance of…

When you partner with a smaller packaging design agency, you tap into a world of personalized service and attention to detail that larger firms often overlook. You’ll find their lean teams offer greater flexibility, allowing for quick adjustments as your project evolves. This close collaboration leads to innovative ideas tailored specifically for your brand. Great…

The only hope: let’s go back to its roots. The best thing that ever happened to social media marketing was the hacking of the 2016 US election of Donal Trump by the Russians. Why? Because it laid bare what many in social media marketing has known for a long, long time: that social media platforms…

The pivotal position occupied by entrepreneurship as a sustainable tool for rapid economic growth and development of a country cannot be over emphasized. This is evident in several available literatures written by scholars on the subject matter but a closer examination of these literatures show tilted emphasis and concentrations on some common areas relating to…

One of the basics of all marketing and advertising training is a teaching of “Maslow’s needs pyramid”. This pyramid shows the different motivators and needs in a person’s life and how they are built one upon the other. Supposedly this is presented to help the marketing student understand consumer motivation and thinking. The problem is…

THANK YOU… Today’s topic is 3 tips on selling skills which make your sells double… yes double… first answer me with your heart do you want to DOUBLE THE GROWTH AND THE RATE OF YOUR SALES… then just follow these 3 tips and that’s solve my SIR FIRST TIPS:::: Sales is 90% Conviction and 10%…

Avoid selfishness. It causes problems everywhere, and the e-biz world is no exception. To succeed, you must know your audience, care about them, and go the extra mile to meet them where they’re at. Maybe you’re brainstorming a new website: “My website is about me, my services, and my products” Maybe you don’t go around…

The deregulation of the financial services in the late 1990s resulted in an explosion of entrepreneurial activity leading to the formation of banking institutions. This chapter presents a case study of Royal Bank Zimbabwe, tracing its origins, establishment, and the challenges that the founders faced on the journey. The Bank was established in 2002 but…