Category: Business

One of the basics of all marketing and advertising training is a teaching of “Maslow’s needs pyramid”. This pyramid shows the different motivators and needs in a person’s life and how they are built one upon the other. Supposedly this is presented to help the marketing student understand consumer motivation and thinking. The problem is…

THANK YOU… Today’s topic is 3 tips on selling skills which make your sells double… yes double… first answer me with your heart do you want to DOUBLE THE GROWTH AND THE RATE OF YOUR SALES… then just follow these 3 tips and that’s solve my SIR FIRST TIPS:::: Sales is 90% Conviction and 10%…

Avoid selfishness. It causes problems everywhere, and the e-biz world is no exception. To succeed, you must know your audience, care about them, and go the extra mile to meet them where they’re at. Maybe you’re brainstorming a new website: “My website is about me, my services, and my products” Maybe you don’t go around…

The deregulation of the financial services in the late 1990s resulted in an explosion of entrepreneurial activity leading to the formation of banking institutions. This chapter presents a case study of Royal Bank Zimbabwe, tracing its origins, establishment, and the challenges that the founders faced on the journey. The Bank was established in 2002 but…

Throughout my career, I have developed and outlined numerous internal company process, policy and strategy documents. With experience and practice, it became evident that a process will not withstand time and change if it’s not scalable and replicable. The same principles hold true for a Social Media Marketing Strategy; it must be a process that…

Do you know how to create a content marketing strategy? It’s very simple actually. Creating content in and of itself doesn’t require much skill or writing ability. If you have a few hours to sit down in front of your computer and write some simple words related to your website or blog, then you have…

Entrepreneurs are necessarily optimistic. You need to be, it allows you to see the possibilities around you and act on them. However, the downside is that your emotional attachment can blind you to problems that are otherwise obvious to someone who is not as personally invested in the project. This is why smart entrepreneurs learn…

Speak less and Listen more I have asked thousands of sales professionals this question over the past 12 years. How much time should you speak during a sales meeting and how much time should your customer speak, as a percentage? The answers I receive are as high as 80% the customer and 20% the sales…