Category: Business

Throughout my career, I have developed and outlined numerous internal company process, policy and strategy documents. With experience and practice, it became evident that a process will not withstand time and change if it’s not scalable and replicable. The same principles hold true for a Social Media Marketing Strategy; it must be a process that…

Do you know how to create a content marketing strategy? It’s very simple actually. Creating content in and of itself doesn’t require much skill or writing ability. If you have a few hours to sit down in front of your computer and write some simple words related to your website or blog, then you have…

Entrepreneurs are necessarily optimistic. You need to be, it allows you to see the possibilities around you and act on them. However, the downside is that your emotional attachment can blind you to problems that are otherwise obvious to someone who is not as personally invested in the project. This is why smart entrepreneurs learn…

Speak less and Listen more I have asked thousands of sales professionals this question over the past 12 years. How much time should you speak during a sales meeting and how much time should your customer speak, as a percentage? The answers I receive are as high as 80% the customer and 20% the sales…

What is Entrepreneurship? When we think of entrepreneurship, what immediately comes to mind are businessmen, and small scale enterprise or businesses. Actually, the definition of entrepreneurship varies depending on the perspective used. It may be a field in business or it may be an activity in which people engage in. Describing the processes involved within…

Let’s consider 4 issues in the transition from general real estate sales to selling timeshare or vacation ownership: the real estate licensing, the difference in the sales processes, the way you will get paid, and your mind set. The easiest part of the transition should be in the licensing since the requirements for timeshare and…

The majority of people are perfectly comfortable working for somebody else. They have no desire to launch their own business, mostly because they perceive entrepreneurship as a highly risky option. Most of these concerns come down to four types of risk – financial, career, lifestyle, and ego. They imagine that the potential for success is…

One of the challenges of being an entrepreneur and the reason many dread to venture into it is, “delayed gratification”. The entrepreneur is like a Lone Ranger who is walking through a lonely part. Initially, he’s never noticed. As he’s grinding and working smart towards his goal, people don’t take note of him. He’s laughed…