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Maslow’s Marketing Filter

Maslow’s Marketing Filter

One of the basics of all marketing and advertising training is a teaching of “Maslow’s needs pyramid”. This pyramid shows the different motivators and needs in a person’s life and how they are built one upon the other. Supposedly this is presented to help the marketing student understand consumer motivation and thinking. The problem is…

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Lingerie for Women

Lingerie for Women

Are you not familiar with the term “lingerie”? Well, let’s get introduced. Lingerie is generally considered as women’s undergarments. The word “lingerie” comes from the French word “linga” which means “linen”. It actually means women’s nightclothes or underwear in English. In 1922, the word “lingerie” was first used to refer to bras and undergarments. Though…

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