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Why CPA Accountant Marketing Programs Fail

Why CPA Accountant Marketing Programs Fail

After developing five accounting firms from 1984 to 1994, I spent the next fifteen years assisting over 2,000 accountants develop and improve their accounting firms as a Practice Development Consultant. This experience showed that many accountants had implemented many marketing programs that fail. The primary reason most accounting marketing programs fail is because the accountant…

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The 10-80-10 Selling Rule

The 10-80-10 Selling Rule

Mike came to my office one day looking very discouraged. He had been selling for about two months. He was doing significantly above average so his discouraged look surprised me. I asked him what was wrong and he said, “I don’t understand it. With my last prospect I thought I did a perfect selling job….

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