Category: Business

Whatever form it may take, whether it is an ad, or a YouTube video, or a commercial with original promotional content, effective video marketing can do wonders for a business in any industry. Any business, be it a large corporation or a small company, can use digital videos to boost awareness of your products and…

When your team needs sales training, but they’re struggling to be a team, what do you do? Plan a training event that builds the team, while training them for better sales! Open up the flood gates for profit within your marketing team, by growing productive team action with corporate entertainment that brings them together. Nothing…

As a motivational speaker and sales trainer I have always been fascinated with successful people. Especially the salespeople that out produce everyone in the company. Over the years I have read hundreds of books on sales and motivation to help me succeed. Below you will find a list of 7 great inspirational books and 101…

Part of the romanticism of entrepreneurship is the thought that entrepreneurs are creative, innovative, go-getters, risk takers, driven. All of that implies a high self-esteem and determination. In reality, having a clear understanding of creativity, innovation and entrepreneurship allows managers of institutions and corporations, as well as individual, manage each area differently to get the…

“There never was a winner, who wasn’t a beginner.” – Denis Waitley Two people have chosen the same motorway to race; they are driving the exact same model of sports cars, what is now the main factor that will decide who wins the race? The driver! As much as choosing the right industry, the right…

They were the subject of a cheesy movie that became one of the biggest hits of 1987. They were the subject of an even cheesier 1991 sequel. They have also arguably become one of the most prominent and powerful tools among successful clothing retailers worldwide. And mannequins continue to play a growing role in retail…

Content marketing is a marketing approach aimed at creating and distributing valuable and consistent content with an aim of attracting and maintaining new customers. Today’s clients buy goods after doing thorough research on the goods, to ensure they are making a wise decision buying the commodity. Content marketing programs are on social media, blogs, premium…

The youth are leaders of the future. They deserve to be treated like we would treat any candidate of a succession planning in any society, organization, institution, and company. Such candidates are often enrolled in some sort of development programme in preparing them for the future challenges they would face. They could and should include…