Category: Business

If you want to be an entrepreneur, who better to study than Michael Dell? He is an inspiration to entrepreneurs everywhere. Starting in his college dorm room building computers, his understanding of business has made him an icon of success in the arena of technology businesses. In two keynote addresses given almost a decade ago,…

Every marketing plan needs to include an industry analysis. Why? Because it is of critical importance to understand the industry you operate in, and to identify and track your performance to key business success factors (KSFs) for your organization. Understanding your industry and identifying your KSFs will help in building a successful marketing plan; one…

When it comes to startups, the common problem that most entrepreneurs face today is the money to start a business. Being an entrepreneur is not easy, you have to take risks and move forward with optimism psychology. You need to think of ways by which you can obtain maximum output with minimum input. Well, that’s…

Many wannabe entrepreneurs aspire to become someone like Bill Gates or Steve Jobs; either to become famous, or to make more money or sometimes just for the fun of being an entrepreneur. Though millions of us start-up (or at least think of starting-up) the surprising truth is only 5-8 percent of us are able to…

Practicing law, while a learned profession, is also a business. Just like any business, its practitioners need to market themselves in order to attract customers: as anyone can tell you, there’s no shortage of lawyers out there. They’re all competing for a limited amount of client dollars, and many of them are offering substantially similar…

The truth? Email marketing still is incredibly popular today, and may just be the strongest possible online marketing strategy for any business. Depending on 2018 figures, email marketing continues to rank as the fourth most powerful marketing channel, behind search engine optimization, social media, and affiliate programs. These four marketing channels combined account for almost…

The qualities that every Entrepreneur has in common are numerous and I have chosen what I know to be the Top 10 qualities and characteristics that are present in all entrepreneurs. Think about some entrepreneurs you know, people who have gone on to achieve great success in their lives and consider what it is that…

Every sales process should have testimonials to build trust with a prospect.There is no doubt that powerful testimonials from previous or existing customers will boost your chances of converting new sales because testimonials connect with the natural human desire to find consensus before making a purchase. Most people are followers and before deciding to make…