Category: Business

In a nutshell, fashion marketing is a profession that takes the latest trends and designs in clothing and communicates them to a target market in such a way that the consumer is not only aware of the product, but wants to and ultimately does buy the product. A target market is a sector of the…

After a decade of riding the ups and downs of pharmaceutical industry, having choosing a sales rep job, recently I came across a very intriguing question: Will a pharmaceutical sales representative be a job to try to get into or will it become extinct? Clearly, this question got mixed up and I will use my…

A good sales training program must be able to teach you effective skills and various sales aspects ranging from advancing a cold lead to closing a sales deal. The skills and techniques that you possess, as a sale representative is a secret to your success. Regardless of whether you are a seasoned player or an…

As a bankruptcy attorney I meet people everyday that are in very unfortunate situations. During the recent difficult financial times many people have been faced with foreclosure or short sales of their homes. Some people are just happy to have the opportunity to get out from a loan/debt that was weighing heavily on them. Some…

Phone sales skills with the prospect: Once you get past the Secretarial Screen and begin talking to the Prospect or Decision Maker you enter into the “Call up. Fix up. Hang up” phase. This IS the time to briefly introduce yourself and ask for an appointment to meet. It is NOT the time to get…

There exist many definitions of marketing, in fact, too many. Together with the progression of the Internet, and consequently the development of new marketing techniques, technologies and stratagem, new definitions of marketing are appearing in large numbers. However plural and diverse the definitions of marketing may be, the essence of the said remains intact. Marketing…

For many people, entrepreneurship has become the job choice of the 21st century. That’s understandable given the challenges and rewards of building a successful business. If you are considering entrepreneurship, you should begin the process by understanding the mental, psychological and behavioral characteristics needed for success. 1. Positive mental attitude. This is arguably the most…