Category: Business

All sales people want to know how to close more sales and earn more money or grow their business. Here’s a sales closing technique that will do just that because it influences the customer to buy now. The conditional close is where you give the customer a benefit or special deal that they really want….

It’s not unusual for entrepreneurs to find the whole idea of marketing intimidating. Even seasoned business owners often feel their marketing efforts aren’t working. Don’t let marketing intimidate you. At its core, it’s really not much more than common sense – the key elements that form your plan. Add some creativity. This is what you’ll…

“Hello. I’m looking for Sharon Morgen?” “Sharon DREW Morgen.” “What? Sharon Morgen?” “No. Sharon DREW” “Um. Hello. Are you Mrs. Drew?” “Ms. Morgen. That’s me. Is this a sales call?” “Um. Hello. No. I’m with XYZ bank and I’m giving you a service call.” “Regarding what? I don’t do business with you. And you’re not…

Always have one of these classic sales hot buttons ready to lead with, and another in reserve, before you dial the call to the prospect or Decision Maker (“DM”)to ask for a meeting. (In many ways, these are similar to the brief “elevator speech” you should have ready; we talk about elevator speeches in another…

For most business owners, writing sales letters are perhaps one of the hardest things to do. But for those who have basic knowledge in copywriting, sales letter writing might not be as hard as what most people think it is. This is because there are actually proven formulas that work in almost types of business…

As a sales person needing a commission and to hit quota, we are usually in a mode where we are telling sales prospects why our products are the right product for them. But if the sales opportunity is not moving in the direction or at the speed that you would like, it can be powerful…

Many sales have been lost because a sales representative did not know how respond to a prospect’s first objection. The sales representative may either: allow the objection to stand with a “thank you” and a sincere statement of follow-up, or put the potential customer on the defensive with a statement that could seem argumentative. Both…