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The Customer is a Cranky Muse: How Complaints Can Ignite Your Sales

The Customer is a Cranky Muse: How Complaints Can Ignite Your Sales

The age-old adage – “the customer is always right” – is a saccharine lie that’s about as effective as a chocolate teapot. It fosters complacency, breeds resentment towards disgruntled patrons, and ultimately stagnates your business. In the vibrant, ever-evolving marketplace, a far more potent truth flickers: the customer is a cranky muse, their grievances a…

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Business Is So Much Fun

Business Is So Much Fun

There are two things to aim at in life; first, to achieve what you want; and, after that, to enjoy it. Only the wisest of mankind achieve the second. – Logan Pearsall Smith. How can one ensure that entrepreneurship is fun and not a stressful activity? Follow Mr Richard Branson of Virgin or Vijay Mallya…

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