Category: Business

If you’re looking to expand your sales to new markets, then there’s one big question you must ask: do I build a direct sales presence or use a distributor? Each method has its benefits and drawbacks, but we’re going to make a strong case to use one method over the other in almost every instance….

I have written in this column before about whether entrepreneurs are made or born (January 18). As I noted in that column, the issue is no longer the subject of debate. Entrepreneurs can be made, that much is clear. Unfortunately, the culmination of that debate begs a new question: What do aspiring entrepreneurs need to…

Whilst content marketing via blog post and email marketing is a very powerful sales conversion process, video marketing speeds things up. If you’re able to tell a complete personal story through videos, people are more likely to develop the kind of emotional urgency that leads them to either feel like they know your product already…

Entrepreneurship is hard. It needs unswerving discipline, and confidence in yourself and your business. Lots of people lack the opportunity to enjoy it. But for the few who are determined and ready to put in the hard work, entrepreneurship is the most fulfilling job, identity and lifestyle in the world. Let’s look at 4 daily…

As an entrepreneur and someone whose business involves working with entrepreneurs, I’m always interested in different models of business start up, and an article I read recently reminded me of The MAIR Model. I first came across this when doing and MSc in Entrepreneurship at Stirling University in 1995, and have used it quite a…

We will commence our assignment with a discussion of sources of new ideas. We will then examine methods of generating ideas, creative problem solving, the product planning and development process, and then e-commerce. We will then generate several new ideas using brain writing, the checklist method, and free association. We will apply the product development…

Marketing on social media the right way can take time to understand. Many of the social media sites are a way to make new friends or speak to existing ones. Already an internet marketer? If so, you will already understand and be aware they are more than just for entertainment and escapism. Social media platforms…

One of the key reasons that many webmasters don’t switch their business model from the traditional to the more modern is that they don’t know exactly how to get started. They don’t know how to drive more traffic to their web site. If you’re running a site and you want to start driving more traffic…