Category: Business

There is no way to avoid the fact that almost all companies, sooner or later, must include in their digital marketing activities. And with the demand for digital vendors exceeding supply, there are many opportunities for those looking to enter the field. So, what is all this fuss about? Read on to learn more about…

Community entrepreneurs are typically groups or organisations that seek out and act upon opportunities to transform communities and create a positive impact on community values. Why this is different to social entrepreneurship is that many social entrepreneurship models focus on individuals and disadvantage. Community entrepreneurship focuses on the community as a whole and creates a…

Ethics and morality used to be used interchangeable in business. I do not believe this can or should be the current practice. Many businesses, including the DSA – Direct Sales Association have defined a Code of Ethics. Those business ethics basically say be forthcoming and not deceptive, don’t use false claims, etc.; pretty cut and…

There is a small rule of 6 R’s that you can use every time you are trying to sell a product or service to a certain market. If you break ANY of these rules, you are almost guaranteed NOT to sell your product. Read on to find out how you can apply them to your…

Are you an Entrepreneur who is starting up a new business? Do you struggle with a persistent sense of self-doubt that you can’t or won’t succeed? You know you have the knowledge; you know you have the experience; you know you have the ability; yet, on some level you still question your skills and worry…

For business owners who are curious to learn about the distribution method of network marketing, here is a SWOT analysis of the industry. Strengths: For decades business owners have noticed that word-of-mouth advertising is one of the most powerful methods of advertising. Companies who distribute their products in network marketing can experience exponential growth because…

Sales prospecting techniques that generate sales leads should be effective and easy to incorporate into your daily routine. The OXO routine is a tried and tested lead generator that most sales people can add to their daily actions. This technique works best for sales people who sell a product or service which is targeted at…

What if I told you that you could close more sales by not trying to close the sale? Does that run counter to everything you’ve ever been taught about negotiation? That’s what I thought too when expert negotiator Jim Camp first brought this idea to my attention. I asked Jim if our marketing consultants should…