Category: Business

I recently attended a national entrepreneurship conference along with a number of other college instructors and well-known entrepreneurs. I found it interesting that two concurrent sessions offered conflicting points of view on business plans. One session featured a panel of successful entrepreneurs questioning the real world relevance of business plans. The other session focused on…

Seems like it doesn’t matter whether I’m talking to the owner of a home-based business or a small business, a marketing exec or a copywriter, just about everybody in this biz deals with the same, burning question about every direct response promotion they create: “How can I know just how strong the sales copy in…

“The critical ingredient is getting off your butt and doing something. It’s as simple as that. A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week; but today. The true entrepreneur is a doer, not a dreamer.” Nolan Bushnell, founder of Atari…

Sales Letter Example That Sells, No Matter The Industry A sales letter is the page designed to sell your product. You can have a fantastic product, but you won’t earn a nickel if your sales letter lacks sizzle. Your sales letter should grab a visitor’s attention, prove you provide a solution, remove risk, state a…

It wasn’t until I started my own company that I realized the importance of spending my money with other local companies that are doing the same exact thing I am doing – surviving on my own income. If I can give my money to a local restaurant or small apparel shop, I’m doing someone with…

Everyone faces rejection in life, but what makes our form of rejection so devastating is that it often comes from the very people we most love and respect. Our spouse, our parents, our best friends and business associates. We are convinced that rejection causes more people to fail in MLM than any other factor, and…

All over the world, people are breaking free from the traditional employment model and choosing to achieve business success as entrepreneurs. Will you be the next? Let’s start by covering 12 of the most commonly-mentioned benefits of being an entrepreneur to inspire you on your journey: 1. You can choose your own schedule. 2. You…